The main objective of the project is to develop and spread innovative, engaging and practical audience development approach that relies on the creative methods and techniques of improvisational theatre and contemporary dance and their shared potential. The project aims to address the main audience development challenge of steadily declining popularity of theatre and dance, especially among the young.

The project will accomplish this by developing innovative cultural and artistic education programme that roots in techniques and tools of these fields. Methodology of programme will be delivered in all 5 partner countries to key target groups in creating audience development and cultural education programme for the young: theatre and dance professionals, pedagogues, youth workers and other important cultural operators in the field.

Partner network consists of 5 cultural institutions, from different geographical parts of Europe, with focus on the four countries of Southern and Eastern Europe (Slovenia, Serbia, Poland, Romania), where Eurobarometer research shows the lowest audience interest in theatre and dance and one expert partner from France, which is one of the countries with biggest audience interest for cultural events. The partner institutions involved in the project all share their mission to co-create quality cultural education for the young Pionirski dom – Center za kulturo mladih, Slovenia; Dečji kulturni centar Beograd, Serbia; Elckie Centrum Kultury, Poland; Opera Comica pentru Copii, Romania and CNC Danse, France.

Partner consortium will develop and implement attractive and engaging audience development approach that will merge two of the most neglected art forms in curriculum-based cultural education for the young – theatre and dance. By combining two methods that encourage creativity, freedom of expression and active participation of everyone involved, we are inventing new capacity building tool: Impro Move.