Innovation through media collaboration: Digital assets exchange platform (MEDEXCHANGE24)

Programme Creative Europe (2021–2027) - Cross-sectoral
Project field
- NEWS media
Sub-programme Cross-sectoral
Year 2024
EU Grant 592.872,44 EUR
EU Grant for SI 97.539,49 EUR (Salomon d.o.o.)
35.559,95 EUR (Časopisno založniško podjetje VEČER MEDIJI)
22.891,15 EUR (Primorske novice d.o.o.)
Duration December 1, 2024 - November 30, 2026 Ongoing

Efficient management of digital assets is of high importance for media, especially for those with high-quality production. Production teams need to efficiently store, search, retrieve and share assets with people inside and outside the company.

The MEDEXCHANGE project brings together companies covering 10 European countries (Slovenia, Spain, Greece, Cyprus, Croatia, Montenegro, Bulgaria, Serbia, North Macedonia and Bosnia and Herzegovina) to improve how they use assets, learn together, and share assets with other European media. In the first part of the project, the consortium will create a cloud-based Digital Asset Management platform, which will help them save time when storing and searching for assets. Platform will be a combination of advanced cloud systems, web- and mobile-based frontend, backend interfaces and AI help in categorization and searching photos and videos.

The second part will focus on creating a content exchange network, which will allow companies to share assets between them. Instead of buying every asset from a news agency, editors will be able to obtain material from their peers and make significant cost reductions. All participants in the network (not only consortium members) will also be able to sell their content to any interested party through an online sales.

The consortium will bring together more than 5,200 in digital, TV, print, radio, and other media formats. During the project term, the consortium will target additional European media companies and motivate them to join the network and profit from the asset sharing and selling.

Once the platform is developed, each consortium member will select additional 3 local / independent media from each country, which will be given free usage of platform (33 additional media companies will join the exchange network).

Besides creating a content exchange network, the project will focus on collecting best practices for managing, exchanging, and selling digital assets. The project is structured in 6 WPs.

[Vir: F&TOP]

Salomon d.o.o.

(Leader) Ljubljana

All projects of Slovenian producer

Časopisno založniško podjetje VEČER MEDIJI

(Partner) Maribor

All projects of Slovenian producer

Primorske novice d.o.o.

(Partner) Koper

All projects of Slovenian producer

Foreign producers in the supported project

Hanza Media (partner)

Croatia (EU)
Asociación de Emisoras Municipales y Comunitarias de Andalucía de Radio y Televisión (partner)

Spain (EU)
Oslobođenje servisi (partner)

Bosnia and Herzegovina
Jumedia Mont (partner)

Montenegro
Društvo za izdavastvo i marketing Sloboden pečat (partner)

Former Yugoslav Republic of Macedonia
Radio difuzno preduzeće B92 (partner)

Republic of Serbia
Pro News Bulgaria Ad (partner)

Bulgaria (EU)
Alpha Television Cyprus (partner)

Cyprus (EU)

Funded projects

Here I am! (HIA)

EUthentic Detectives – Fostering Media literacy of people who face cognitive challenges, their caregivers and young volunteers

CEE Animation Workshop (CEE AW) – 2026

Film in Hospital - a pan-European Film Initiative for Young Audiences in Healthcare Structures (Film in Hospital 3.0)

THE FIRST DOG (TFD)

36. and 37. Ljubljana International Film Festival (LIFFe)

The 22nd and 23rd Kino Otok - Isola Cinema International Film Festival in Years 2026 and 2027

The 12th and 13th edition of FeKK - Ljubljana Short Film Festival

Animateka International Animated Film Festival (AIAFF)

Young Stories from the Old Continent (YSOC)

Bookmark – Marking Europe's Best Narratives

No Person Is An Island (NPII)

Immersive European Cultural Heritage Outreach (Immersive ECHO)

European Media Art Platform Extended (EMAP Extended)

EHIN - European Hybrid Intelligence Network

W.Write – Women, Writing, Rights, and Rites: reimagining the ecosystem of Literary Arts

RE-MIND: A Mindfulness-Based Capacity-Building Model for Digital Wellbeing and Intergenerational Audience Engagement in Museums

New Steps: EU’s first steps towards career transition support for dancers

Brave Creative Producers (BCP)

stART point - a platform where performing arts and young people get connected (stART.)

Heritage Understanding & Participation Hackathon: Co-creating Cultural Heritage Experiences with and for youth (Hup Hackathon)

Artificial Intelligence for Artistic Futures and Creative Talents (ARTIFACT)

CULTIVATOR

Architecture With an Approach to Regeneration and Empowerment (AWARE)

Upsala – SUITCASES

Invisible painting (IP)

Building, Revising, Including - Diaspora and Gender Equality (BRIDGE)

Studio Virc – Mini Slate 2025: Izzvenelo bo, Dolasilla, princesa usode, Tujek, Pobeglo srce

NOSOROGI – Mini Slate 2025: Three Waters Meet, The Healers, Liar, Thief, Flea-Eater

Mono O – Mini Slate 2025: The Happiest Day, The Last Roast, After Sunday

Cvinger – Mini Slate 2024: Before the Eyes Turn Black, Reckoning by the Sea, Project North

Venice Eastern Gate

ECHOES from Invisible Landscapes

PORT OF DREAMERS

ACuTe: Culture Testbeds for Interactivity, Performance and Technology

Rail2Dance (Rail to Dance)

Innovation through media collaboration: Digital assets exchange platform (MEDEXCHANGE24)

Animation HUB (A-HUB)

Word: Enhancing European Graphic Novel Perception, Circulation and Market Development

Roma Soul Food (ROMASOUL)

Tying the European Cultural Landscapes with Knots and Patterns (Knots and Patterns)

Hiking Heritage Trails (INHERIT)

Sensory Artistic Experiences for the Blind (Multisensory Art)

PASS – Pass the Street (Art), Shake the Hand

Slow Performing Arts Festivals for Improved Wellbeing, Mental Health and Social Inclusion (Festival SPA)

Staragara – Slate 2024 (The Colour of the Doubt, Black Swan, Removal, We would have told each other everything, Kozmonavti)

PAGE: Project for Advancing coGnitivE accessibility in publishing

NEB COOLTOURS: Transforming Tourism Through Cultural Innovation and Environmental Stewardship in Alpe-Adria

Bridges

Transition to 8: European societies in flux

ENACT – Easy-to-understand News for Collaborative Transformation

THRIVE – Talent Harvest: Rural Intangible Heritage and Value Empowerment

Land of Lace

CAFE: Redefining Historic Cafés as European Cultural Heritage

ArtElevate – Fostering Inclusive Cultural Expression in Europe

CARE – Culture for Mental Health

Glassmaking Between Tradition and Innovation (GTMI)

WONDERCUT – Collaboratively Exploring the Public Value of Artificial Intelligence (AI) to Next Level Cultural Experiences

Heroes Unleashed: Implementing a Sensory Reading Program in European Public Libraries (HERUN)

DATAS – The Data and the Sovereign

TALKING HEADS – Conversation with the art of the past

Libraries of Emotions for Good – LOE for Good

GreenHeritage – Nurturing a sustainable future in the gardens of time

G-BOOK 3 – Audience engagement activities for the social and emotional education of EU teens through gender-positive literature and digital technology

DIGITAL on STAGE – Unleashing the Performing Arts Experience through Digital Innovation

OASis – Open Art Spaces in Synergy

Transport: Sustainable puppet co-creations for European young audiences

Danube Dance Alliance for Development of Contemporary Dance Scene in the Danube Region

Mind the GAP

Beletrina Digital

WOMEN interACT – participatory theatre against the double exclusion of women

TECH(ing) TALES WITH A TWIST for the children of the present

DoSEL – Drama of Smaller European Languages

MUSICVILLE – Green European Opera

Operation Nova - OPE.N

Kino x Games

FASIH - Future Art and Science Industrial Heritage

CULTURAL BEES: Promotion of entrepreneurship skills in the Cultural and Creative Industry among youth

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