Inovacije prek sodelovanja medijev: platforma za izmenjavo digitalnih sredstev (MEDEXCHANGE24)

Program Ustvarjalna Evropa (2021–2027) – MEDSEKTORSKI SKLOP
Področje
- NEWS media
Sklop Medsektorski
Leto 2024
Podpora EU 592.872,44 EUR
Podpora EU za SLO 97.539,49 EUR (Salomon d.o.o.)
35.559,95 EUR (Časopisno založniško podjetje VEČER MEDIJI)
22.891,15 EUR (Primorske novice d.o.o.)
Trajanje 1. decembra 2024 - 30. novembra 2026 V teku

Efficient management of digital assets is of high importance for media, especially for those with high-quality production. Production teams need to efficiently store, search, retrieve and share assets with people inside and outside the company.

The MEDEXCHANGE project brings together companies covering 10 European countries (Slovenia, Spain, Greece, Cyprus, Croatia, Montenegro, Bulgaria, Serbia, North Macedonia and Bosnia and Herzegovina) to improve how they use assets, learn together, and share assets with other European media. In the first part of the project, the consortium will create a cloud-based Digital Asset Management platform, which will help them save time when storing and searching for assets. Platform will be a combination of advanced cloud systems, web- and mobile-based frontend, backend interfaces and AI help in categorization and searching photos and videos.

The second part will focus on creating a content exchange network, which will allow companies to share assets between them. Instead of buying every asset from a news agency, editors will be able to obtain material from their peers and make significant cost reductions. All participants in the network (not only consortium members) will also be able to sell their content to any interested party through an online sales.

The consortium will bring together more than 5,200 in digital, TV, print, radio, and other media formats. During the project term, the consortium will target additional European media companies and motivate them to join the network and profit from the asset sharing and selling.

Once the platform is developed, each consortium member will select additional 3 local / independent media from each country, which will be given free usage of platform (33 additional media companies will join the exchange network).

Besides creating a content exchange network, the project will focus on collecting best practices for managing, exchanging, and selling digital assets. The project is structured in 6 WPs.

[Vir: F&TOP]

Salomon d.o.o.

(Vodja) Ljubljana

Vsi projekti slovenskega producenta

Časopisno založniško podjetje VEČER MEDIJI

(Partner) Maribor

Vsi projekti slovenskega producenta

Primorske novice d.o.o.

(Partner) Koper

Vsi projekti slovenskega producenta

Tuji producenti pri podprtem projektu

Hanza Media (partner)

Hrvaška (EU)
Asociación de Emisoras Municipales y Comunitarias de Andalucía de Radio y Televisión (partner)

Španija (EU)
Oslobođenje servisi (partner)

Bosna in Hercegovina
Jumedia Mont (partner)

Črna gora
Društvo za izdavastvo i marketing Sloboden pečat (partner)

Makedonija
Radio difuzno preduzeće B92 (partner)

Srbija
Pro News Bulgaria Ad (partner)

Bolgarija (EU)
Alpha Television Cyprus (partner)

Ciper (EU)

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