The objective of Audience cluster of the MEDIA strand is to connect European audiovisual works with their audiences and support audience development across Europe and beyond. The progamme aims to achieve this by

• stimulating audience growth and renewals by increasing audiences on all platforms,
• engaging with younger audiences through multiple educational and promotion tools,
• ensuring access to content through support to subtitling.

The MEDIA strand will support the industry to seize and maximise the opportunities offered by the digital transition. Innovative ways of engaging with the audience will be supported to ensure the widest audience possible for European audiovisual works.

Eligibility for funding: Cinema operators, festivals, video on demand networks and operators, theatrical distributors, sales agents, heritage institutions, etc., are eligible to apply for funding opportunities under this cluster.

For further information, see European Commission Culture & Creativity website. More detailed information on the application process and Call of proposals is available on the Funding & tender opportunities portal (FTOP).