A common European approach to the main audiovisual policy issues is essential to consolidate the European audiovisual single market.

The aim of the policy support cluster of the MEDIA strand is to promote a holistic European audiovisual policy through regulatory dialogue, sharing of analysis and data, forward-looking intelligence on trends, consultation with stakeholders, promotion and outreach activities

Particular focus under this cluster is on

• fully exploiting the possibilities of the digital transformation during the implementation of projects;
• fostering the greening of the industry and encouraging inclusion, equality, diversity and participation.

For further information, see European Commission Culture & Creativity website.