Within the field of promoting transnational circulation, one of the priorities of the MEDIA Subprogramme shall be to:
– support audience development as a means of stimulating interest in and improving access to European audiovisual works in particular through promotion, events, film literacy and festivals.

The MEDIA Sub-programme shall provide support for the following measures:
– support initiatives presenting and promoting a diversity of European audiovisual works;
– support activities aiming at increasing knowledge and interest of audiences in European audiovisual works.

More information at EACEA: Call for proposal EACEA 32/2018.